Style Inspiration: Chalet Chic

WE ALL KNOW the iconic opening scene of the 1963 film Charade: Audrey Hepburn looking devastatingly chic in a chocolate brown Givenchy coat and oversized sunglasses, sipping coffee on a sunny terrace in the French ski resort of Megève. We also know the colourful photos by Slim Aarons taken in the most exclusive and luxurious ski holidays ever, immortalising places like Chamonix, Courchevel, St. Moritz, GStaad, Aspen, Crans-Montana, and Zermatt. Or the incredible vintage photographs from the 20s and 30s of ice-skating waiters of the Grand Hotel les Bains, Switzerland. What all of these have in common is the eternal allure of chalet or ski chic, the trend that never seems to date…

The chalet aesthetic has its origins in the small, rustic houses built centuries ago by Alpine herders, who occupied them seasonally while grazing cattle in the mountains. These original chalets, abandoned each winter as herds retreated to the valleys, were given new life and popularity with the advent of Alpine tourism in the 19th century. What we’re calling chalet chic originated at this time, drawing inspiration from the rustic architecture of these Alpine chalets in Switzerland. Though built by English and French visitors rather than the Swiss themselves, these charming structures featured sloped roofs, simple construction, and unfussy design—ideal for blending into the dramatic mountain landscapes.

Today, chalet chic combines the cosy, woodsy feel of original Swiss chalets with refined and contemporary styling. This aesthetic is right at home in mountainside ski resorts, lakeside vacation spots, and any natural retreat. Hallmarks of chalet style like steep, overhanging rooflines and facades of wood or stone create a warm, alpine ambiance. Large windows frame breathtaking views while flowing seamlessly into the design. Classic elements like stone fireplaces and exposed beams are updated with sleek, modern lines. Spacious verandas and balconies provide outdoor living space to enjoy the fresh mountain air. By pairing the rustic charm and functionality of traditional chalet architecture with sophisticated, contemporary details, chalet chic brings elegant, inviting style to idyllic natural settings.

Inside, chalet chic interiors often feature warm and earthy colour palettes. Neutral tones like browns, beiges, and whites evoke the tones of mountain settings. The connection to nature continues through liberal use of authentic materials like wood and stone. Wooden floors with exposed ceiling beams, whitewashed plank walls, and stacked stone fireplaces maintain the rustic chalet ambiance. As in traditional Alpine dwellings, the fireplace serves as a focal point and gathering place, emanating warmth, both visually and physically. Plush, oversized sofas layered with thick throws and sheepskin rugs furnish the interior for relaxed comfort. Décor maintains the mountain lodge spirit with antler lighting, animal-motif textiles, and framed landscape paintings. Through its soothing, nature-inspired colour scheme and indulgently comfortable furnishings, chalet chic creates a serene, welcoming sanctuary amidst majestic mountain peaks.

The chalet aesthetic extends to fashion as well, taking inspiration from the practical yet stylish clothing worn in Alpine regions. Think cosy knit sweaters, thermal underlayers, and outerwear made for cold climates. Fabrics such as wool, faux fur, and cashmere bring both warmth and luxury. As with interiors, an earthy colour palette dominates—rich browns, steely grays, and creamy ivories that echo the natural hues of the mountains. Scarves, hats, gloves and other winter accessories serve both form and function. They provide extra warmth while also elevating the overall look. Sturdy yet fashionable boots are a key element, ready for both the rugged outdoors yet still refined enough for casual wear around the lodge, après-ski. By blending practicality with luxurious textures and neutral tones, the chalet style brings elegance and sophistication to cold-weather ensembles.