Logo Mania: The Return of Fendi & Karl Lagerfeld’s Last Work

Style Inspiration | Logo Mania: The Return of Fendi & Karl Lagerfeld’s Last Work
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This is a time of fashion houses reissuing their iconic pieces, and with Fendi‘s reissuing of its Baguette on the SS19 runways and Karl Lagerfeld’s recent passing away, the Italian fashion house is very much on everyone’s minds. The late designer did, after all, work for the brand for 54 years. So for this edition of Style Inspiration, we’ll look at the many iterations of Fendi’s iconic FℲ branded pieces, from mock turtlenecks and knits to capes, tights, and trenches, and of course, the Baguette.

Style Inspiration | Logo Mania: The Return of Fendi & Karl Lagerfeld’s Last Work
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“Lagerfeld spent an astonishing, world-record-breaking 54 years at Italian house Fendi, producing more than 100 collections for it.” (The Guardian)

KARL LAGERFELD’S FINAL SHOW

As soon as guests entered the venue, the Italian house’s tribute to the late Karl Lagerfeld and his 54-year-long tenure as creative director was immediately felt: Above the catwalk’s entrance was his handwritten signature in lights; at every seat was a touching tribute card that commemorates his death; and show notes came with sketches of Lagerfeld’s final collection for Fendi.

After, the room went dark and a video featured a not-too-long-ago Lagerfeld sketching his first-ever design all the way from 1965, showing that at Fendi, his memory will always live on. (Fashionista)

 

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“I want the bow.” That instruction came to Silvia Venturini Fendi from Karl Lagerfeld on Monday, the day before his death. Backstage after showing her and Lagerfeld’s beautiful Fendi collection, the last of their long-term collaboration, Venturini Fendi was emotional as she greeted well-wishers; she had known Lagerfeld up-close for most of her life. He started working with her mother and aunts at Fendi in 1965, a record for collaborative longevity and excellence that will never be approached. Her comments confirmed that which many who knew Karl had long assumed: If he couldn’t live forever, he would go engaged in the most important thing in the world to him―work.

Lagerfeld was fully engaged until the end and planned to attend the show. “He was supposed to come. We organized everything for him to be here,” Venturini Fendi said. “This collection made him live longer. Because we had been working a lot.”

It showed. Over the years Lagerfeld took Fendi in numerous directions, most recently, one that infused high polish with a sporty attitude. He achieved this mood via intricate cuts, layerings and working with remarkable materials, the fruits of Fendi’s incredible R&D. He would bring it all together ingeniously, the complications of construction belied by an inviting visual ease. That was the case here, in a collection that radiated relaxed authority.

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The Fendi Baguette is Back

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The Return of the Fendi Baguette

As evident from Spring/Summer 2019 runways, the Fendi Baguette is officially back. The slender, unstructured, logo-clasped design was first dreamed up by Silvia Venturini Fendi in 1996, at a time when larger bags such as Prada’s black nylon backpack were leading the market. Named after the French bread, the design was not met with much enthusiasm at Fendi, but the designer went with her instincts and and the first Baguette was released  on runways in 1997. It would become wildly successful and the first “It” bag. The Baguette would be featured on Sex and the City several times, sealing its fate as a fashion icon. In fact, “Fendi was the first luxury house to take a chance and lend pieces to stylist Patricia Field for the first season of the show in 1998, and she repaid their faith in her by making the bag one of its stars.” (FT)

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