Frequently Asked Questions

TIG Places represents the evolution of This Is Glamorous (TIG), an established lifestyle platform founded in [year]. The dedicated TIG Places platform launched in [launch year] as a natural extension of our travel content, which has consistently resonated with our audience.

TIG Places is led by [Founder Name], the founder of This Is Glamorous, along with a small, dedicated team with expertise in editorial content, digital strategy, and property marketing. Our team brings together creative vision and practical expertise to create a platform that serves both our property partners and travelers with excellence.

We maintain a carefully curated collection that prioritises quality over quantity. Our collection grows thoughtfully as we discover exceptional properties that meet our aesthetic and experiential standards. We’re committed to maintaining a selective approach that ensures each property receives proper attention and presentation.

We seek properties with distinctive character, exceptional design quality, and authentic sense of place. While we appreciate various architectural and design styles, all properties must demonstrate thoughtful attention to aesthetic details, quality materials, and overall coherence. We value properties that tell a story and offer guests a meaningful connection to their location.

Absolutely. TIG Places is designed to complement your existing marketing channels. Our focus on brand development, quality presentation, and direct bookings works alongside other platforms, providing a different kind of value to your property’s overall marketing strategy.

We maintain high standards for the properties we accept, evaluating each application based on aesthetic quality, design integrity, unique character, and alignment with the TIG sensibility. This selective approach ensures that every property in our collection truly deserves its place and contributes to the overall quality of the platform.

We select properties based on aesthetic merit and character rather than price point. While all properties must meet our quality standards, we value distinctive mid-range accommodations alongside higher-priced options. Our collection celebrates thoughtful design and authentic experiences across various price categories.

Rather than focusing solely on immediate bookings, we take a brand-building approach that enhances your property’s positioning, storytelling, and direct connections with guests. By presenting your property through sophisticated editorial content to our audience of design-conscious travelers, we help you attract guests who will truly appreciate what makes your accommodation special.

Your membership fee provides exceptional value through professional editorial presentation, exposure to our qualified audience of design-conscious travellers, brand association with the established TIG aesthetic, and freedom from ongoing commission fees. For many properties, the savings on commissions from just a few bookings can exceed the annual membership cost.

We measure success through a combination of metrics including visibility (impressions, engagement, time spent on property content), inquiries generated, and overall enhancement of the property’s digital presence. We also value qualitative feedback from both property owners and travelers about the quality of connections made through the platform.

Rather than promising a specific booking volume, we focus on quality presentation and meaningful connections. The booking potential varies based on factors including property type, location, seasonality, and how actively the owner engages with inquiries. Our value proposition centers on enhanced positioning and direct relationships rather than transaction volume.

The onboarding process typically takes 4-6 weeks from membership confirmation to publication. This timeline allows for thorough information gathering, content development, review, and quality assurance to ensure exceptional presentation of your property.

The onboarding process typically takes 4-6 weeks from membership confirmation to publication. This timeline allows for thorough information gathering, content development, review, and quality assurance to ensure exceptional presentation of your property.

We’ll ask you to complete a detailed questionnaire about your property’s story, design approach, and guest experience. We’ll also request high-quality images (or arrange photography if needed), availability information, and booking policies. Throughout the process, we’ll collaborate closely to ensure the content authentically represents your property.

Yes, we understand that properties evolve over time. You can request updates to your content, imagery, or practical information as needed. Significant updates (such as after a renovation) may be treated as a content refresh, while minor changes can be implemented more routinely.

Memberships are for a 12-month period, but we understand that circumstances change. If you sell your property, the membership can transfer to the new owner if the property remains unchanged. If you need to end your membership for other reasons, we can discuss options based on your specific situation.