Maje

SEPTEMBER IS THE FASHION INDUSTRY'S NEW YEAR. The start of autumn means reinventing your wardrobe to be the woman you've always wanted to be, whether it's finally succumbing to French girl style, or buying your first leather trousers for a femme fatale look. Fall campaigns — much like fashion editorials — are a reflection of their time, pointing to the zeitgeist of the moment as much as articles or features. The mood for this autumn? Well, it's a positive one, simply look at Missoni's colourful campaign, or the promising new look of DVF under Jonathan Saunders; and an imaginative one, cue Gucci's 60s sci-fi campaign complete with extra-terrestrial creatures and dinosaurs. So, whoever you want to be this fall, make it a stand-out.