Let’s Get It On

In 2007, three experimental psychologists, somewhat tongue-in-cheek, coined the word ‘sugrophobia’, which would translate to something like a ‘fear of sucking’. The researchers – Kathleen Vohs, Roy Baumeister and Jason Chin – were looking to name the familiar and specific dread that people experience when they get the inkling that they’re ‘being a sucker’ – that someone is taking advantage of them, partly thanks to their own decisions.