Most people credit me with the birth of the Brat Pack. That’s flattering, but not really true. What happened was, I destroyed the Brat Pack. The Brat Pack was left for dead on the night I named them in 1985.
Here is a very dumb truth: for a decade, the default answer to nearly every problem in mass media communication involved Twitter. Breaking news? Twitter. Live sports commentary? Twitter. Politics? Twitter. A celebrity has behaved badly? Twitter. A celebrity has issued a Notes app apology for bad behavior? Twitter. For a good while, the most reliable way to find out what a loud noise in New York City was involved asking Twitter. Was there an earthquake in San Francisco? Twitter. Is some website down? Twitter.
