Nilay Patel, the editor-in-chief of the digital technology publication The Verge, has lately taken to describing theverge.com as “the last Web site on earth.” It’s kind of a joke—there are, of course, tons of Web sites still in existence, including the likes of Facebook.com—but also kind of not a joke.
It’s common to meet the idea of intuition with an eye roll. We tend to value reason over everything else, using expressions like “think before you act,” “think twice,” and “look before you leap.” We don’t trust intuition. In fact, we believe it’s flawed and magical thinking, either vaguely crazy or downright stupid. After all, good decisions should always be reasoned.