In the 1980s, the futurologist Hans Moravec warned that, paradoxically, it would be the actions that are easiest for humans (such as holding a piece of sushi with two chopsticks) that would pose the greatest difficulties for robots and computers.
Few journalists and their sources have fallen out as completely as Kara Swisher and Elon Musk. The reporter met the future billionaire in the late 1990s, when she was a tech correspondent for The Wall Street Journal and he was just another Silicon Valley boy wonder.
Here is a very dumb truth: for a decade, the default answer to nearly every problem in mass media communication involved Twitter. Breaking news? Twitter. Live sports commentary? Twitter. Politics? Twitter. A celebrity has behaved badly? Twitter. A celebrity has issued a Notes app apology for bad behavior? Twitter. For a good while, the most reliable way to find out what a loud noise in New York City was involved asking Twitter. Was there an earthquake in San Francisco? Twitter. Is some website down? Twitter.
A golden age of connectivity is ending. “I deleted my Facebook years ago, spend at least three to six months off Twitter every year, and Bluesky invites are just sitting in my inbox,” a friend tells me when I ask how her relationship to social media has changed in recent times.
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
