Brand Evolution Story

From Lifestyle Inspiration to Curated Travel Experiences

TIG Places represents the natural evolution of This Is Glamorous (TIG), a brand that has celebrated aesthetic excellence, cultural appreciation, and authentic experiences since its founding.

What began as a digital destination for those who appreciate beauty in all its forms has grown into a trusted voice for discerning readers seeking inspiration for their homes, wardrobes, and travels.

As our travel content resonated increasingly with our audience, we recognised an opportunity to create something truly special: a carefully curated platform connecting our community with extraordinary places to stay that embody the TIG aesthetic.

TIG Places isn't just another booking platform. It's a thoughtfully developed collection of independent properties selected for their distinctive character, design sensibility, and cultural significance—each one personally approved by us to ensure it delivers the aesthetic pleasure and authentic experience our audience has come to expect.

Featured Images: 1 - Photo by František G. via Unsplash and 2 - Pinterest