In the News 03.02.18 : Today’s Articles of Interest from Around the Internets


In the News 03.02.18 : Today’s Articles of Interest from Around the Internets
In the News 03.02.18 : Today’s Articles of Interest from Around the Internets
In the News 03.02.18 : Today’s Articles of Interest from Around the Internets

What Is the Perfect Color Worth?

Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London’s Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a British man named David Shah, editor and publisher of the “Pantone View Colour Planner.” The book, issued each February and August, is a four-ring binder containing pigment and textile standards of 64 colors arranged into nine distinct palettes. Geared primarily toward designers and manufacturers, the book forecasts color trends (whether consumers are expected to gravitate more toward brights or neutrals, jewel tones or pastels) two years in advance. Each edition is centered on some forgivingly abstract theme; recent volumes have investigated the chromatic possibilities of “disguise,” “time” and “muse,” for example.

That day, as the team decided on colors for Spring/Summer 2019, the theme was love. It was a balmy May morning, but Shah, with thin graying hair and glasses, was dressed in a navy blue buttoned sweater with a thick scarf wrapped loosely around his neck. He frequently interrupted with questions as the handpicked members of his team took turns presenting “mood boards” they had brought with them. Like oversize pages from a scrapbook, these displays included photographs, drawings, artworks, ribbons, textiles, paint samples, bits of plastic, lengths of rope, tourist tchotchkes and, in one instance, a piece of frilly lingerie.

Read the rest of this article at: The New York Times


The Lottery Hackers

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Gerald Selbee broke the code of the American breakfast cereal industry because he was bored at work one day, because it was a fun mental challenge, because most things at his job were not fun and because he could—because he happened to be the kind of person who saw puzzles all around him, puzzles that other people don’t realize are puzzles: the little ciphers and patterns that float through the world and stick to the surfaces of everyday things.

This was back in 1966, when Jerry, as he is known, worked for Kellogg’s in Battle Creek, Michigan. He was a materials analyst who designed boxes to increase the shelf life of freeze-dried foods and cereals. “You ever buy a cereal that had a foil liner on the inside?” Jerry asked not long ago. “That was one of my projects.”

He worked in the same factory where the cereals were cooked, the smells wafting into his office—an aroma like animal feed at first, and then, as the grains got rolled and flaked and dried, like oatmeal. Near his desk, he kept a stash of cereal boxes made by Kellogg’s competitors: Cheerios from General Mills, Honeycomb from Post. Sales reps brought these back from around the country, and Jerry would dry, heat and weigh their contents in the factory’s lab, comparing their moisture levels to that of a Kellogg’s cereal like Froot Loops. It wasn’t the most interesting job, but both of Jerry’s parents had been factory workers, his father at a hose-fitting plant and his mother at the same Kellogg’s factory, and he wasn’t raised to complain about manual labor.

Read the rest of this article at: Highline

Tuscany Tote in Midnight

Shop the Tuscany Tote in Midnight
at Belgrave Crescent &

Exactly What Happens
When You Get Cremated

Rosehill Cemetery in Linden, New Jersey, is awash in small-town trappings: tree-lined roads, rolling lawns, and street signs at every corner. On this Wednesday midsummer morning, the familiar routine of loss plays out across the acres. A yellow taxi waits at the end of a row of graves for someone paying their respects. Men and women clad in church clothes line up their cars along the curb and make their way to a grave site. A backhoe digs out some earth, another spot for another resident.

This is the textbook way we treat our dead. Someone passes, they’re buried, a headstone marks their place out among the rows in the borough of the departed. But today I’m bound for a different part of the cemetery, one fewer people see—though that fact is rapidly changing.

This place is called the columbarium, and at first, the very existence of this vast chamber full of urns can come as a surprise. In the movie version of life and death, a cremated person’s remains sit up on the shelf at home, or friends scatter their ashes in the wind over a sacred locale. In the real world, many cremated people stay in the cemetery, just like their buried counterparts.

Read the rest of this article at: Popular Mechanics


The Inside Story Of How An Ivy League Food Scientist Turned Shoddy Data Into Viral Studies

In the summer of 2013, Özge Siğirci, a young scientist in Turkey, had not yet arrived at Cornell University for her new research stint. But she already had an assignment from her future boss, Brian Wansink: Find something interesting about all-you-can-eat buffets.

As the head of Cornell’s prestigious food psychology research unit, the Food and Brand Lab, Wansink was a social science star. His dozens of studies about why and how we eat received mainstream attention everywhere from O, the Oprah Magazine to the Today show to the New York Times. At the heart of his work was an accessible, inspiring message: Weight loss is possible for anyone willing to make a few small changes to their environment, without need for strict diets or intense exercise.

When Siğirci started working with him, she was assigned to analyze a dataset from an experiment that had been carried out at an Italian restaurant. Some customers paid $8 for the buffet, others half price. Afterward, they all filled out a questionnaire about who they were and how they felt about what they’d eaten.

Somewhere in those survey results, the professor was convinced, there had to be a meaningful relationship between the discount and the diners. But he wasn’t satisfied by Siğirci’s initial review of the data.

“I don’t think I’ve ever done an interesting study where the data ‘came out’ the first time I looked at it,” he told her over email.

More than three years later, Wansink would publicly praise Siğirci for being “the grad student who never said ‘no.’” The unpaid visiting scholar from Turkey was dogged, Wansink wrote on his blog in November 2016. Initially given a “failed study” with “null results,” Siğirci analyzed the data over and over until she began “discovering solutions that held up,” he wrote. Her tenacity ultimately turned the buffet experiment into four published studies about pizza eating, all cowritten with Wansink and widely covered in the press.

Read the rest of this article at: Buzzfeed

Travis the Menace


Throughout her life, Sandy Herold had long, straight hair so black it almost looked wet. She wore it down below her shoulders, her bangs cut straight across. She applied bright-pink lipstick and copious amounts of bronzer. She wore skintight size-7 jeans. She spoke with a strange accent, a New York–New England hybrid, and spent her entire life in Stamford, Connecticut.

She was born in 1938 to a Jewish mother and Italian father who operated a popular bakery downtown and eventually built an unassuming shingled house on a windy road called Rock Rimmon, to the north of the city. As an only child, Sandy spent much of her time playing with her German shepherd Gretchen and tending to the horses on the property. At birthdays, her parents outfitted her in silk dresses and cardigans and had her pose for photographs, smiling, near multitiered cakes, Gretchen standing at her side.

She married shortly after high school, then again in 1960. Her second marriage was romantic, intense, and desperate—she adored her new husband, with whom she had a daughter named Suzan, in 1961, but they fought violently over his frequent affairs and divorced after four years. At 30, Sandy married her third husband, Jerry Herold, who was kind, intelligent, and devoted. Her life stabilized; she, Jerry, and Sue, whom Jerry raised as his own, ultimately settled in the house on Rock Rimmon Road with Sandy’s parents. Sandy and Jerry opened several businesses in Stamford, including a tow operation and an auto-body shop, that would soon make them unlikely millionaires.

For a time in the seventies, Sandy, Sue, and Jerry towed their horses from state to state so that Sandy (and later Sue) could barrel-race semi-professionally in rodeos. It was during a stint with the country singer Loretta Lynn’s traveling rodeo that Sandy struck up a lifelong friendship with an 18-year-old runaway named Charla Nash, who was rodeoing her way around the country. One day, Sandy and Charla spotted a chimpanzee dressed in Westernwear who rode a horse around the ring. Sandy sought him out backstage. She was carrying gummy bears. He took them from her with his fingers. Later, back atop his horse and wearing a cowboy hat, the chimp spotted Sandy in the audience. He jumped down, ran on two legs, and leaped into her arms.

Read the rest of this article at: New York Magazine

P.S. previous articles & more by P.F.M.

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