COPENHAGEN FASHION WEEK appeared on more media outlets than ever last week, whether for shows like Ganni or Saks Potts, or the street-style looks of Danish It girls. The Swedish H&M is taking over the high street, for one can quite literally walk down London’s Regent street and only walk into the group’s eight retail spaces, including already established labels COS and & Other Stories, and the newly opened Arket and Weekday. Riding on bicycles in a chic light trench coat, some cream pantsuit trousers, and a pair of Common Projects sneakers, has become commonplace. Spot a trend? Nordic style is taking over.
As summer comes to an inevitable end — and it becomes impossible to ignore — turning to Northern minimalism seems almost natural for transitional days that are past summer, but not quite in autumn. Think wearing an all-white crepe ensemble under a colourful coat, throwing on a pastel-hued angora cardigan with a pair of bell-bottom jeans, or finding that cotton striped sweater from the back of your wardrobe, and pairing it with oversized white trousers. Forget Parisian style; the new It girl is from Copenhagen. — Victoria