Alex Crossan, otherwise known as Mura Masa isn’t like most 21 year olds. In three short years he’s established a profile as one of the top beat makers in indie spaces on the internet. He got there by leveraging influence from across the world.
Most important to his early success was the proliferation of a new breed of internet music blog. These are groups like Majestic Casual or Soulection — outlets that operate more like collectives than promotional hubs. The artists that get posted on these channels are informed by a global aesthetic that’s only made possible by the internet.