inspiration & news

In the News 08.05.15 : Today’s Articles of Interest from around the Internets


In the News 08.05.15 : Today’s Articles of Interest from around the Internets



1. Droga5 and the Art of the Sell, A Half-Century After Mad Men

“Before fast-forward, before the internet, before BuzzFeed started tweeting for Pepsi, the advertising industry, like the media industry, enjoyed the privileges of a bully pulpit. People had to see advertisements. They didn’t have a choice. These days, ads are forced to fight for attention in the crowded bazaar of the internet just like everything else, and when you’re competing with porn and corgis in bathing suits, it takes a lot to get noticed. ‘Even from when I started ten years ago, it’s just gotten more and more and more,’ said Panariello. He was 19 and still in college when he got his first agency gig, unbeknownst to his employer, who thought he was enrolled in an M.B.A. program. Now a decade later, he’s an account director, which means that like Mad Men’s Pete Campbell, it falls to him to make sure the campaigns are running smoothly. Unlike Campbell, he is a charmingly profane Brooklynite who fires off paragraph-long sentences in a unique patois of corporate jargon and internet slang. ‘It’s like, you used to be able to put a 30-second commercial out, but now you’re orchestrating an entire system of content,’ he said. ‘You have to do posts for social and write headlines for press releases and manage the forum on the website, and it’s got to work in mobile, and the notion of what it means to launch something has become fundamentally much more complex and demanding of your soul and your life.’”

Read the rest of this article at New York Mag





2. It was invented in 1899. It hasn’t been improved upon since

“The paper clip is something of a fetish object in design circles. Its spare, machined aesthetic and its inexpensive ubiquity landed it a spot in MoMA’s 2004 show Humble Masterpieces. This was a pedestal too high for design critic Michael Bierut, who responded with an essay called ‘To Hell with the Simple Paper Clip.’ He argued that designers praise supposedly unauthored objects like the paper clip because they’re loath to choose between giving publicity to a competitor and egotistically touting their own designs. Bierut might be right about his colleagues’ motives, but he’s wrong about the paper clip: It’s not all that simple.”

Read the rest of this article at Slate





3. The Science Of Craving

“THE REWARD SYSTEM exists to ensure we seek out what we need. If having sex, eating nutritious food or being smiled at brings us pleasure, we will strive to obtain more of these stimuli and go on to procreate, grow bigger and find strength in numbers. Only it’s not as simple in the modern world, where people can also watch porn, camp out in the street for the latest iPhone or binge on KitKats, and become addicted, indebted or overweight. As Aristotle once wrote: ‘It is of the nature of desire not to be satisfied, and most men live only for the gratification of it.’ Buddhists, meanwhile, have endeavoured for 2,500 years to overcome the suffering caused by our propensity for longing. Now, it seems, Berridge has found the neuro-anatomical basis for this facet of the human condition—that we are hardwired to be insatiable wanting machines.”

Read the rest of this article at The Economist





4. Persecuted little guy, or powerful revolutionary – what sort of wunderkind was Aaron Swartz?

“An all-round prodigy raised among computer enthusiasts, at the age of 13 Swartz created a website called ‘The Info Network’, an encyclopedia designed to be written and edited by its users. This was in 1999: two years before Wikipedia. The Info Network came to nothing, as did Swartz’s petition site,, a proto-version of that he cooked up around the same time. But another project he co-authored did rather better: RSS became the standard format for online feeds (this website uses it and, if you have a site of your own, there is a good chance that yours does too). Then, in 10th grade, Swartz dropped out of high school.”

Read the rest of this article at aeon





5. Our Demand Is Simple: Stop Killing Us

“We often think of online activism as a shallow bid for fleeting attention, but the movement that Mckesson is helping to lead has been able to sustain the country’s focus and reach millions of people. Among many black Americans, long accustomed to mistreatment or worse at the hands of the police, the past year has brought on an incalculable sense of anger and despair. For the nation as a whole, we have come to learn the names of the victims — Eric Garner, Tamir Rice, Tony Robinson, Walter Scott, Freddie Gray — because the activists have linked their fates together in our minds, despite their separation by many weeks and thousands of miles.”

Read the rest of this article at The New York Times Magazine



P.S. previous articles & more by P.F.M.



[images: @ingwervanille // @annarike // @jeanpicon // @__coffeestories]


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