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In the News 18.03.15 : Today’s Articles of Interest from around the Internets


In the News 18.03.15 : Today’s Articles of Interest from around the Internets


1. How Tyler Brûlé has extended Monocle beyond simply a magazine for the jet set

“Monocle was valued at about $115 million when the Japanese newspaper publisher Nikkei invested in the company last fall. Brûlé told me Monocle is ‘very profitable,’ as the magazine has a circulation of about 80,000. (You can tell something about its audience’s habits and aspirations by noting it can describe an edition as ‘superyacht-sized.’”

Read the rest of this article at NiemanLab





2. The Evolution of Steve Jobs

“What emerged from these exclusive interviews—with Jony Ive and Tim Cook, Bill Gates and Bob Iger, and others, including Steve’s widow, Laurene Powell Jobs—was a very different picture of Jobs. Steve was someone with a deep hunger for learning, who breathed in an education wherever he could find it, from his youthful pilgrimage to India to his key mentors and his longtime colleagues at NeXT, Pixar, and Apple. Powell Jobs goes so far as to call him a “learning machine.” He learned from his many failures and relentlessly applied those lessons. This wasn’t an obvious process—Steve always preferred to talk about the future rather than the past, so there are very few examples of him reflecting on his triumphs and missteps, or acknowledging a lesson learned. But like most of us, he tried to use what he learned to take better advantage of his strengths and temper his weaknesses. It was a lifelong effort, and, like most of us, he succeeded in some ways and failed in others.”

Read the rest of this article at Fast Company





3. A Sucker Is Optimized Every Minute

“Not long ago, our blockbuster business books spoke in unison: Trust your gut. The secret to decision-making lay outside our intellects, across the aisle in our loopy right brains, with their emo melodramas and surges of intuition. Linear thinking was suddenly the royal road to ruin. Dan Ariely’s ‘Predictably Irrational’ tracked the extravagant illogic of our best judgment calls. The ‘Freakonomics’ authors urged us to think like nut jobs. In ‘Blink,’ Malcolm Gladwell counseled abandoning scientific method in favor of snap judgments. Tedious hours of research, conducted by artless cubicle drones, became the province of companies courting Chapter 11. To the artsy dropouts who could barely grasp a polynomial would go the spoils of the serial bull markets.”

Read the rest of this article at The New York Times Magazine





4. Social Media’s Elusive Goal: Return On Investment

“NEW YORK — Three little words — return on investment — are something any brand with a social media presence is after.

But how to get it remains the meta question — and it’s a topic most companies are reluctant to discuss because they just don’t have the numbers to prove there is any.”

Read the rest of this article at the WWD





5. The Prius as an Oddly-Shaped Status Symbol

“Now the Prius’s curves are proving useful to another group: environmental researchers. People who study consumer behavior have long suspected that buyers are willing to pay more for environmentally-friendly products because those products are status symbols—but it’s been difficult to say just how much more willing. To these researchers, the Prius’s release is a natural experiment: The Prius is functionally the same as other hybrids, so any disproportionate success it sees might be attributable to its aesthetic differences.”

Read the rest of this article at The Atlantic



P.S. previous articles & more by P.F.M.



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