inspiration & news

In the News 16.03.15 : Today’s Articles of Interest from around the Internets


In the News 16.03.15 : Today’s Articles of Interest from around the Internets


1. Etsy’s Success Gives Rise to Problems of Credibility and Scale

“For many of its fans, Etsy is much more than a marketplace. They view it as an antidote to global mass production and consumption, and a stand against corporate branding. It’s their vote for authenticity and good old craftsmanship, and a seemingly ethical alternative to buying from big corporations. And it has helped spur a wider industry of items that claim to be artisanal, authentic or bespoke, whether bedsheets or beef jerky.”

Read the rest of this article at The New York Times





2. The Making Of a Meme

“Today’s social media landscape lets designers reach fashion’s ever-widening audience more directly, rather than depending on editors and buyers to convey their vision to the world. An expertly executed Instagrammable moment leaves little room for misinterpretation. And while one could argue the denizens of social media now control the narrative, this week’s Zoolander stunt shows how easily they fall into line and become instruments of promotion. The runway turn of the comic actors Ben Stiller and Owen Wilson set off a single-day social media onslaught, and Paramount Pictures got a high-impact and hilariously on-brand announcement for its Zoolander sequel, delivered by a tribe of online influencers.

Read the rest of this article at Quartz





3. Inside the Mad, Mad World of TripAdvisor

“No matter your destination, you will, at some point in your research, visit TripAdvisor. The company, with the humble mantra ‘real hotel reviews you can trust,’ has become—on a rising tide of 200 million user reviews and counting—a travel-industry Goliath, able to turn obscure hotels into sold-out hot spots, carry new flocks of visitors on digital word of mouth to quiet destinations, even rewrite the hospitality standards of entire nations. For travelers the impact has been equally profound. What begins as a simple search-engine query becomes an epic fact-finding mission that leaves no moldy shower curtain unturned, a labyrinthine choose-your-own-adventure—do you read the one-bubble rant?—in which the perfect hotel always seems just one more click away. For all the power of the service, it raises deep questions about travel itself, including, most pressingly, who do we want—who do we trust—to tell us where to go? ‘The future,’ Don DeLillo once wrote, ‘belongs to crowds.’ Are we there yet?”

Read the rest of this article at Outside





4. Running man: how a pair of trainers gave one author the key to creativity

“It’s tempting to place heavy emphasis on external, specific factors, such as the 2012 London Games. The Olympics inspired hundreds of thousands to become involved in sport. Running has benefited from this surge in enthusiasm for physical activity. There has also been the emergence of a vibrant grassroots running culture. Online sites such as Fetch Everyone have cleverly harnessed the internet to get people running. Parkrun, the free, timed, 5km events that take place each week, has attracted nearly 640,000 participants at 311 locations across the UK since it began in 2004. But these factors are specific to the UK. The number of people running in other countries is increasing, too. I would argue that something deeper, more fundamental is going on. Here’s my theory.”

Read the rest of this article at the The Guardian





5. Disney’s $1 Billion Bet on a Magical Wristband

“If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to Disney World. Then, reserve a meal at a restaurant called Be Our Guest, using the Disney World app to order your food in advance.”

Read the rest of this article at wired



P.S. previous articles & more by P.F.M.



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