{favourite five: rent the runway}


It’s almost wedding season and aside from new beginnings and catching bouquets, there is just one thing on everybody’s mind: what to wear? Jennifer Hyman and Jenny Fleiss have the most delightful solution, and it involves a mountain of haute couture and never having to wear the same gown twice.

Jennifer and Jenny, who met at Harvard, realized they were not the only ones who adored high-end fashion, whether for black-tie affairs or casual first dates, used their backgrounds in business and entrepreneurial spirit to launch, Rent the Runway, a membership-only designer rental company where women can rent dresses and accessories from over 100 of the most luxurious labels including Herve Leger, Proenza Schouler, Missoni and Badgley Mischka for only 10 percent of the retail price, making shopping in Carrie Bradshaw’s closet no longer something in our dreams . . .


. . . and since Jennifer and Jenny’s mission is to assist modern-day Cinderellas find the perfect dress to whisk away Prince Charming, we naturally wanted to know which dresses were the most sought after, so we sat down with them this week to find out:


{the top five most coveted dresses}

5. Jenny Fleiss: “All Herve Leger dresses do incredibly well on Rent the Runway. It’s such an iconic brand. The Berry Ombre Dress is a top rental as customers have really been drawn to one shoulder dresses the past several months.”

4. Jennifer Hyman: “The teal Yigal Azrouel dress is also a top pick — again, one shoulder dresses are really on trend right now. “

3. Jenny Fleiss: “For any girl looking for a classic mini dress, the Robert Rodriguez Black Label Sequin Insert Mini is a popular choice. Black is flattering on every body type and what girl doesn’t love sequins!

2. Jennifer Hyman: “The Badgley Mischka Screen Siren Gown is arguably the Rent the Runway dress that makes the biggest statement. For any girl attending prom, a formal wedding, or red carpet event, this is the dress that is most sought after.”

1. Jennifer Hyman: “The Key Hole Goddess Gown by Nicole Miller has been an all time hit — it looks great on every skin tone and is especially popular this time of year with prom and spring weddings approaching.”

{images: painting by susan calloway via elements of style; mali sabatasso green turquoise ring; backstage at balmain; giuseppe zanotti design diamante sandals; mona johannesson in plaza magazine via a glamorous little side project; champagne & macarons from a previous post}